Dedicated, detail–oriented, and adaptive team player with over 5 years of experience in the analytic’s field
Initially hired as a Senior Data Scientist but was promoted to lead the new data engineering team at Infutor in less than 3 months from start date. Currently Leading the new team based of out of Costa Rica and the United States.
Worked for the Platforms & Science team at Foot Locker, inc. Helped in creation of customer segmentation models for Six:02, Foot Locker, and Champs. Created classification models for email and mail customer targeting. Developed a shoe launch salel prediction model which was fed to micro-strategy in order to help the supply chain and accounting teams in managing profits from new products on launch days.
Worked for the marketing Insights division at Walgreen optimizing marketing campaigns. Managed terabytes of customer data using Hadoop Hive, H2O.AI, & Tableau. Delivered reports and metrics to different teams using Tableau for visualizations. Modeled multiple targeted offers for in store and on line marketing campaigns For Walgreen, Duane Reade, and suppliers.
Created Brunswick's first analytical deep dive in human resources research using R, Tableau, and Alteryx for Lund Boats. Performed customer targeting for Life Fitness Division. Cooperated with finance and Mercury Marine to visualize expenses using Tableau and RShiny. Led various advanced analytics projects for different business units. Cleaned and merged data using Hadoop Hive SQL, Python Pandas, R, and Alteryx from different sources and formats. Operationalized Tableau dashboards to help deliver insights and support strategies for senior and executive management. Developed algorithms and KPI’s to detect employee turnover, customer scoring, marketing, forecasting sales using Sci kit Learn, and R. Evaluated models before deployment from other internal data analytic teams. Trained senior management and provided data visualization workshops in Tableau. Interviewed, documented, and managed deliverables to support strategic initiatives. Helped create and operationalize Brunswick’s analytics enablement road map
Worked with B2B manufacturing, distribution companies and PE firms to understand their business and help them understand pricing opportunities. Created pricing models by understanding customer and product parenting details, reviewing sales channels and the scope of the business; Creating pricing and sales based custom and standard metrics to evaluate the scope and success of the business. Measured price impacts on monthly basis to identify outliers; Understanding what factors are driving the outliers and providing recommendations to improve margins.
Researched on email spam filtering, created reports on infrastructure assessment, and participated in network hacking competitions.
Partnered with clients in various industries to drive health care tourism in Puerto Rico. Led and managed a team of 17 employees. Negotiated government and private enterprise contracts. Brought in over $300,000+ revenue in the first 5 months of operation. Performed quantitative analysis of product and marketing sales to recommend pricing and targeting decisions. Conducted cost and benefit analysis on new ideas. Analyzed datasets to provide strategic direction to the company
Started working as a research assistant and shortly after hired as an analyst. Created the biggest participant database in U.P.R.R.C.M. (University of Puerto Rico Medical Science Campus) for Diabetes Research using SAS, Python, and SQLite. Made adjustments and overhauls during writing process of scientific papers for peer review journals. Helped organize and deliver funding proposals for the National Institute of Health. Analyzed data using SAS, R, and Excel. Presented research findings to stakeholders and faculty members.